The search query which the site has within the first 20 Google search results

The position of the site for the search query in Google, at the moment of data collection

Average number of queries of this keyword in a month, for the corresponding local version of Google

Average price of a click on the AdWords ad for this search query, in U.S. dollars

URL of a page of the site which is displayed in search results for this query (landing page)

The ratio of the number of visitors coming to the site from this search request to all visitors coming from Google search results

The ratio of the estimated cost of buying the same number of visitors for this search query to the estimated cost of purchasing the same number of targeted visitors coming to this site from Google search results

Competition of advertisers in AdWords for that term, the higher is the number - the higher is the competition